Drinks – Alcoholic Archives - Page 14 of 17

LION BREWING UP NEXT CONSUMER FAVOURITES

Posted on February 1st, 2016 by Clyde Mooney

Lion continues to drive opportunity in consumer insights, releasing new products and styles that tap the minds of Aussie beer drinkers. Last October Lion’s segment-leading James Squire brand launched its new Summer Ale – The Swindler – in venues nationally.

GABS HOTTEST 100 BEER LIST FOR 2016 SHOWS ‘EVOLVING’ TASTES

Posted on January 29th, 2016 by Clyde Mooney

Australia Day saw the countdown of the iconic Triple J Hottest 100, and the 2016 instalment of the increasingly essential GABS Hottest 100 list of craft beers in Australia. The diverse list is a window into the ever-changing preferences of

TICKET TO BREW

Posted on January 27th, 2016 by Clyde Mooney

Amid emerging experts in everything from tastebuds to taxis, international judge, celebrated brewer, lecturer, author and beer boffin Neal Cameron ponders the perils of enthusiasm versus expertise. So you go to a restaurant, and whilst perusing the menu you

ORIGINAL PALE ALE GOES DOWN WELL AT CRAFTY PUB

Posted on December 11th, 2015 by Clyde Mooney

CUB has consummated its rebirth of the old Tooth’s brand, with a successful tasting launch hosted by one of the original brewer’s pubs. Tapping squarely into the increasingly sophisticated beer drinkers’ preferences, the Good Beer Company (GBC) operates the Keg

REKORDERLIG DRY APPLE BREWED TO TAP GROWING MALE CIDER MARKET

Posted on November 20th, 2015 by Clyde Mooney

Global and Beautifully Swedish cider innovator Rekorderlig has released new varietals aimed to tap the growing market in Australia – set to be driven mostly by more men. According to the Canadean Global Market Report, while the UK remains the

NEW CRAFT BEER PISSES OFF LGBTI COMMUNITY

Posted on November 9th, 2015 by Clyde Mooney

Acclaimed Scottish craft brewery BrewDog may have missed the market with a new beer engineered to sympathise with and appeal to the transgender community. Last week it released its ‘No Label’ Kolsch, citing its use of a variety of hops

BIG-BUDGET JOHNNIE WALKER AD INSPIRES PROGRESS THROUGH “JOY”

Posted on November 6th, 2015 by Clyde Mooney

The most influential whisky brand in the world has released the stunning second instalment of its sophisticated ‘Gentlemen’s Wager’ short film commercials, highlighting the value of taking pleasure in life. More than a year since the first film, Johnnie Walker

FUTURE ‘ROSIE’ FOR NEW SYDNEY DISTILLERY

Posted on November 4th, 2015 by Clyde Mooney

Building upon the success of so many craft breweries, Sydney’s first distillery in over a century has opened, and already picked up two top international awards. Intended as a distillery, attached to a trendy place to drink and learn about

CIDER CATEGORY-LEADING REKORDERLIG TALKS ‘OPPORTUNITY’ FOR AUSSIE SUMMER

Posted on November 2nd, 2015 by Clyde Mooney

Category-driving international cider brand Rekorderlig has unveiled summer tactics and on-premise engagement as popularity and ‘opportunity’ continue to grow. Leading the charge in flavoured and experimental cider beverages pronounced on-trend at the recent Cider Awards, the ‘Beautifully Swedish’ brand has

STAR OF BELGIAN BEER TWEAKS ITS PREMIUM

Posted on October 14th, 2015 by Clyde Mooney

The world’s biggest Belgian beer brand is reinforcing its pedigree and premium image with a new global design and nod to its 600-year heritage. Launched in 1926, Stella Artois was named after the Christmas Star and has always associated itself